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If your website is still a very pretty paperweight let me suggest three things that will help you turn a static site into a magnet for new business. The first is to create an irresistible giveaway product. No, it doesn’t have to be an all expense paid vacation to Tahiti because most likely what your target group really wants is great information – so give it to them. Write an ebook, special report or educational series.
Next, create a capture page that is designed to do only ONE thing – trade your irresistible giveaway for their name and email address. Ok, it’s irritating, but if your info is juicy enough (include a teaser or table of contents) then your prospects will gladly participate and add a link to this page all over you site.
Third use an automated digital delivery system so the whole thing runs on autopilot. The most common for this purpose is an autoresponder service. This will allow you to set up the sign up box and automatically deliver your product. Best of all you can set up another sequence that will drip market your prospects. Once the system is set up – it literally runs by itself. All you do is direct people to your irresistible giveaway.
Don’t let the vast array of online media tools stop you from jumping into the web to catch a few new clients. Start with something simple and build from there. Remember your most valuable giveaway is your expertise and experience when you let people get a taste of just how much you have to offer don’t be surprised if the damn just breaks open.
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