If you are a business consultant or corporate trainer you no doubt understand the importance of developing referrals relationships. In fact just about every service professional out there has one thing in common – a need for steady referrals and leads. That is why I am so mystified that so few experienced professionals choose to utilize the power of their website to capture and engage potential clients and referral sources. Did you know your website could create perfect referrals and attract new clients with people you haven’t even met yet – automatically 24/7?
Is your website sitting out there like a dumb blonde – pretty but useless? “The biggest change is no longer focusing on user visits but rather the level of customer engagement.†says John Squire, senior VP-product strategy, GM marketing services, at Coremetrics. Many professionals view their websites like an expensive brochure, which by the way when was the last time a brochure got you a juicy consulting gig? Yes it is necessary to have a brochure style branding page but there are other ways to use the web to get clients – even if you are not technically savvy. First you must start to see the internet for what it is – a medium for sharing information, just like books, radio, TV and Films.
to be continued………
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